Novelty cigarettes

Novelty cigarettes or ‘puff cigarettes’ are banned in Australia.

About the ban

The ban applies to novelty cigarettes that look like real cigarettes and contain hydrated magnesium silicate, the primary ingredient in talcum powder.

Complying with the ban

Consumer Protection Notice No. 15 of 2011 sets out the requirements of this ban.


Failure to supply compliant products can result in the ACCC taking action, culminating in:

  • infringement notices of $10 200 for companies and $2040 for individuals
  • court enforceable undertakings
  • disqualification from being a company director
  • court action with penalties up to $1.1m for companies or $220 000 for individuals
  • recall of product.

See: Penalties & consequences.